Olly Moss

Olly Moss is an Engish artist, Illustrator and Graphic designer born in 1987. He is currently living and working in Winchester.

Olly's intentions are clear and visual, he re-creates movie posters, which occasionally gets featured in Empire Magazine. From an outsiders perspective, I very much like Moss's work. I feel he has a unique style about his work that not a lot of artists can visually portray.
Although Moss hasnt got the years to thread about his life and sucesses like other artists, he has a varitey of work shown in different media that is most definately influencial and eye catching to the younger generation of today, and movie/media fans.

One of my favourite peices I stumbled across of his would have to be his Pokemon plate that he designed for his own personal use. As part of the younger generation of today, I think people have a soft spot to art when they catch something they can relate and remember growing up to, like a connection. I feel in love with this peice because it was most definately something I am interested in, unique in some sort.

Apart from this more 'hands on' approach to art, Moss's specialties seem to lay on the more computer aspects, conecptal art.

Adrian Frutiger

Andrian Frutiger was born in 1928 in Canton of Bern in Switzerland, where as a child he experimented  with typefaces, and invented her own. He was encouraged from a young age to take printing as a career option.

is mostly known for her Typography Typography work and Swiss Graphic work. He created the fonts 'Courier New', 'Monotype Ioinic' and 73 other types, but mostly known for his Univsers and Frutiger fonts.

"I first experienced the  power of type to make the world intellectual world readable with the same letters in the days of metal."
        
In 1952, Frutiger worked in Paris where he got the job as a typeface designer and a artistic manager at Deberny & Peignot. His recieved several awards and honours for his work.

IDENTITY

Culture, Gender, Feminism, Homophobic, Racism, Race and Religeon are all categorised as the simplistic terms of Identity.

'Made in Dagenham', the film created in 2010, which gives the audience an insight for sexual descrimination in 1968. Potioning for woman to have the same equal rights as men. This film is a perfect example to label the Identity of a person by their gender.

Cultually, Malala Yousafzai is one of the worlds newest and youngest voices to be heard, who stood up for self determination, educational rights, and freedom. In western Pakistan where Malala originates, many men such as the Taliban, who shot the 15 year old, strongly disagree with Malala's self beliefs, which defines Malala's situation to be Cultually discriminated as woman do not have the same privilages as men. Deeeper meaning to the case, Race and Religeon also fall under the same category.

Rosa Parks, one of historties most famous and inspiration woman, who was an African American civil rights activist after she refused to give up her seats to a "white person" as the rest of the bus was full. Culturally, racually she is an inspiration to modern society today.


"Through others we become ourselves"
                              - Lev S. Vygotsky


A final quote to what I believe covers Identity as a whole. In the examples listed abov, This quote stands out to me as if we was to never hear the voices of strong, indipendant people who faught for that they believed in, we may never know right from wrong. 

Semiotics

Semiotics was proposed in the early 1900's.

Semiotics is described as "the Science of meaning", breaking the 'rules' of the original intent of any object that make sense as an individual object alone, but once adding them together, breaking the rule, and it seen as a total new meaning.

For example, I have a bottle of Carlsberg Beer as an individual object. I then add a wine glass, Once again, another individual. I pour the beer into my wineglass knowing the appropriate use for the glass is for wine. It then adds a new meaning to the picture from.

Peirce, One of second men who proposed  idea of Semiotics, distinguished between three types of science, Symbol, Icon and index.

ICON, is an image that represents meaning. for example, it can be a Graphic, or a visual representation such as the Microsoft Word icon shown on a computer.

SYMBOL, can be described as a visual idea. the purpose of a symbol is to communicate a type of meaning. For example a Symbol we are all aware of is Mc Donald's. It's simple red and yellow 'M' shape represents a fast food restaurant, the simplicity of the symbol makes us remember the fast food restaurant, we instantly become aware of it.

Modernism and Postmodernism

                                                          MODERNISM?

"Todays artist lives in an era of dissolution without guidance. He stands alone. The old forms are in ruins, the benumed world is shaken up, the old human spirit is invalidated and in flux towards a new form. We float in space and cannot percieve the new order."
                                                           Walter Gropius
                                                          -Designing a new world

"The maxim of the British people is 'Buisness as usual'"
                                                          Winston Churchill

Modernism, is an architectial, cultural, Graphic Design based art form that differes different meaning depending on whom you speak to. For example,  John Keenan, Associate Senior Lecturer (Advertising and Media) Explains Modernism as "I only believe in what I can see and what I can prove" "Modernism is a way of looking at the world".
Modernism first started in the 19th century, leading into the 20th century. To simplyfy the meaning of Moderism, I interperate it as a troditional art form, where ideas, designs make sense to the world, ideas that can happen, where ideas stay timeless.
           
           
                                                      POSTMODERNISM

"People say the world is different now then it was 30 years ago. And I think there're right."
Brad Williamson

"An incredulity towards metanarratives"
Jean-Francois Lyotard
French Philosopher

My interpritation of Postmodernism, is enhanscing Modernism. It's simply what we have after Modernism. It's the change we make of everyday use of design. It's a movement that is often mistaken as identical to Modernism, but to understand Postmodernism we must understand Modernism.
Postmodernism is the play and change of design.

Design

Basic girls hair clip,
No style, just shape,
One shade of color








                   



              Change

             New design, added accessories
             Change of style for feminine look
             No longer one shade of colour