Semiotics

Semiotics was proposed in the early 1900's.

Semiotics is described as "the Science of meaning", breaking the 'rules' of the original intent of any object that make sense as an individual object alone, but once adding them together, breaking the rule, and it seen as a total new meaning.

For example, I have a bottle of Carlsberg Beer as an individual object. I then add a wine glass, Once again, another individual. I pour the beer into my wineglass knowing the appropriate use for the glass is for wine. It then adds a new meaning to the picture from.

Peirce, One of second men who proposed  idea of Semiotics, distinguished between three types of science, Symbol, Icon and index.

ICON, is an image that represents meaning. for example, it can be a Graphic, or a visual representation such as the Microsoft Word icon shown on a computer.

SYMBOL, can be described as a visual idea. the purpose of a symbol is to communicate a type of meaning. For example a Symbol we are all aware of is Mc Donald's. It's simple red and yellow 'M' shape represents a fast food restaurant, the simplicity of the symbol makes us remember the fast food restaurant, we instantly become aware of it.